DEMO

Jun 2022

Studio Dumbar developed the brand identity for the Design in Motion Festival (DEMO), creating a dynamic visual system centered on kinetic typography and large-scale digital displays. The project leverages motion graphics to transform transit hubs and architectural interiors into immersive branding environments. The execution relies on high-contrast neon palettes and minimalist graphic forms. By deploying these motion-driven visuals across public digital screens and station platforms, the work emphasizes public engagement with contemporary design. The project integrates clean, commercial design principles with fluid typography, creating a cohesive visual presence in complex, real-world transit settings.

Horizontal, Commercial, Clean