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BrandDEMO
ProjectBrand Identity
People gathered around a large vertical digital advertising screen on a train station platform displaying abstract blue graphics.

DEMO Brand Identity 2022

Associated creatives

Studio Dumbar
Studio DumbarOrganiser

Tags

digital advertising screenadvertising screendigital screenscreentrain station platformstation platformplatform

Description

A vertical digital display screen stands prominently in the center of a railway station platform, featuring vibrant abstract blue and white animated graphics. Several people stand in small groups on either side of the screen, observing the display while waiting. The background shows train station infrastructure with tracks and stationary trains under natural daylight. The composition highlights public outdoor brand placement within a transit hub environment.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Vehicle Rental & Rideshare

Color

Navy (50%)
Pure White (50%)

Background

Transport Hub

Context

Out of Home (OOH)