H&M Deadwood x H&M 2024

Description

This fashion campaign image for Deadwood x H&M, photographed by Olgaç Bozalp with creative direction by Marcus Söder and styling by Amanda Nadele, features model Vetle Emile Majambere. Captured from behind, the subject wears an oversized black leather bomber jacket paired with dark denim jeans. The shot is set against a minimal white seamless backdrop with soft, even lighting that accentuates the texture of the leather. Hair styling by Joe Yves showcases blonde braided locs. The composition focuses squarely on the jacket's silhouette and clean rear construction.

Style

Editorial, Vertical, Clean

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign