H&M Deadwood x H&M 2024

Description

This fashion editorial image for the Deadwood x H&M collaboration features a model captured mid-motion with a long exposure effect, creating distinct ghosted blurs around the figure. The subject wears a dark zippered jacket paired with dark trousers and shoes, set against a stark, minimal white corner backdrop. Natural lighting highlights the clean architectural lines of the studio space while emphasizing the dynamic movement of the pose. Olgaç Bozalp photographed the campaign with creative direction by Marcus Söder and styling by Amanda Nadele.

Style

Editorial, Vertical, Desaturated

Techniques

Long exposure, Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign