H&M: Deadwood x H&M

Oct 2024

The Deadwood x H&M collaboration highlights contemporary garment design through a series of fashion editorials. Captured by photographer Olgaç Bozalp, the campaign features model Vetle Emile Majambere in a variety of structured, minimalist studio settings. Creative direction by Marcus Söder informs the project's stark visual identity, which focuses on the interplay between dark, textured leather pieces and clean architectural lines. Styling by Amanda Nadele emphasizes the silhouettes and material quality of the collection, supported by hair styling from Joe Yves. The production frequently employs natural light and monochrome compositions to define the aesthetic, incorporating techniques such as long exposure and analogue film to provide a dynamic edge to the editorial imagery.

Editorial, Vertical, Clean

Natural light

White Seamless

Advertising Campaign