H&M

Oct 2024

The Deadwood x H&M collaboration presents a series of fashion editorials focused on utility-inspired design and textured apparel. Captured against minimalist, architectural white studio backdrops, the campaign prioritizes clean lines and high-contrast lighting to highlight the structure of the collection's leather bomber jackets and layered silhouettes. The project features model Vetle Emile Majambere, with imagery directed by Marcus Söder and photographed by Olgaç Bozalp. Through a blend of monochrome tones and the inclusion of analogue film techniques, the work leans into a refined, editorial aesthetic. Styling by Amanda Nadele and hair by Joe Yves complement the collection's modern look, often incorporating movement through long exposure and dynamic framing.

Editorial, Vertical, Clean

Natural light

High Street Fashion

White Seamless

Advertising Campaign