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Brand
H&M
ProjectDeadwood x H&M
Model with blonde dreadlocks wearing a black leather bomber jacket against a clean white background

H&M Deadwood x H&M 2024

Associated creatives

Olgaç Bozalp
Olgaç BozalpPhotographer
Marcus Söder
Marcus SöderCreative Director
Amanda Nadele
Amanda NadeleFashion Editor/Stylist
Joe Yves
Joe YvesHair Stylist
Vetle Emile Majambere
Vetle Emile MajambereModel

Tags

man in leather jacketman in black leather jacketblack leather jacketleather jacketmodel with blonde dreadlocksblonde dreadlocksdreadlocksman wearing black jacketblack bomber jacketbomber jacket

Description

This portrait features a model with blonde dreadlocks wearing a black leather bomber jacket and dark denim jeans against a plain white architectural background. The shot is styled for the Deadwood x H&M project, captured by photographer Olgaç Bozalp with creative direction by Marcus Söder. The lighting is bright and clean, highlighting the texture of the leather garment and the relaxed posture of the subject. Fashion styling is credited to Amanda Nadele, with hair styling by Joe Yves.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Jet Black (70%)
Denim (30%)

Background

White Seamless

Context

Advertising Campaign