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Brand
H&M
ProjectDeadwood x H&M
Model with blonde dreadlocks wearing dark sunglasses and a black leather zip-up jacket against a white studio background

H&M Deadwood x H&M 2024

Associated creatives

Olgaç Bozalp
Olgaç BozalpPhotographer
Marcus Söder
Marcus SöderCreative Director
Amanda Nadele
Amanda NadeleFashion Editor/Stylist
Joe Yves
Joe YvesHair Stylist
Vetle Emile Majambere
Vetle Emile MajambereModel

Tags

model in black leather jacketblack leather jacketleather jacketblack zip up jacketdark sunglassesblonde dreadlocksman in black leather jacketblack man

Description

Fashion editorial portrait captured by photographer Olgaç Bozalp for the Deadwood x H&M project, with creative direction by Marcus Söder and styling by Amanda Nadele. The image features model Vetle Emile Majambere posing from a high-angle perspective against a minimalist white studio backdrop. The subject wears dark sunglasses, a black leather zip-up jacket over a white top, light trousers, and dark shoes, with hair styled by Joe Yves. The composition utilizes clean lines and even studio lighting to highlight the modern apparel and structured styling.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Jet Black (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign