H&M Deadwood x H&M 2024

Description

This fashion editorial image for the Deadwood x H&M project features model Vetle Emile Majambere standing in a minimalist white studio corner outlined by black panel lines. The subject wears a dark leather jacket paired with wide white trousers and dark sunglasses, with light-colored braided hair. Several vintage CRT computer monitors are scattered across the floor in the foreground, including a stacked pair on the left and a single monitor tilted on the right. The lighting is clean and bright, creating sharp geometric shadows and high contrast against the stark white background. Photography is by Olgaç Bozalp with creative direction by Marcus Söder and styling by Amanda Nadele.

Style

Editorial, Vertical, Clean, Minimalist

Techniques

Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign