H&M Deadwood x H&M 2024

Description

This black-and-white fashion portrait for the Deadwood x H&M project features model Vetle Emile Majambere posing against a minimalist white background. Photographed by Olgaç Bozalp with creative direction by Marcus Söder and styling by Amanda Nadele, the subject wears a black leather zip-up jacket over a white t-shirt, paired with light-coloured trousers and dark sunglasses. The lighting is clean and directional, highlighting the textured leather fabric and the model's dreadlocks. Hair styling is credited to Joe Yves.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign