BrandCray
ProjectBrand Identity

Cray Brand Identity 2025
Associated creatives
Tags
Description
Three tall black vertical outdoor flags display the repeated white Cray logotype against a colourful abstract background pattern. The flags fly on metallic poles under a deep blue and orange gradient dusk sky featuring faint vapour trails and a sliver of moon. The project was created by velvele as part of the brand identity design for Cray.
Style
Horizontal, Commercial, Warm, Golden Hour
Color
Jet Black (70%)
Pure White (30%)
Background
Sunset Sky
Context
Advertising Campaign