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Three tall black vertical flags featuring repeating Cray branding set against a gradient dusk sky with vapour trails

Cray Brand Identity 2025

Associated creatives

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Description

Three tall black vertical outdoor flags display the repeated white Cray logotype against a colourful abstract background pattern. The flags fly on metallic poles under a deep blue and orange gradient dusk sky featuring faint vapour trails and a sliver of moon. The project was created by velvele as part of the brand identity design for Cray.

Style

Horizontal, Commercial, Warm, Golden Hour

Color

Jet Black (70%)
Pure White (30%)

Background

Sunset Sky

Context

Advertising Campaign