Cray Brand Identity 2025

Description

A person stands with their back to the camera in a long tiled corridor, wearing an oversized white t-shirt featuring repeated black typography reading Cray down the back. The subject pairs the white tee with dark trousers. The setting features warm yellow-toned rectangular tiles lining the walls alongside a metallic handrail and structural pillar in the foreground. The composition captures a candid, street-style aesthetic with natural ambient lighting inside a transit or underground station environment.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Color

Background

Street

Context

Advertising Campaign