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BrandCray
ProjectBrand Identity
Illuminated public transit advertising panels featuring motion-blurred portraits and the Cray brand identity.

Cray Brand Identity 2025

Associated creatives

velvele
velveleGraphic Design

Tags

advertising paneltransit advertisingcray brand identitylight box displaymotion blur portraitbrand identity

Description

This image showcases a series of illuminated advertising panels installed within a public transit station environment, part of the brand identity project for Cray designed by velvele. Each horizontal display features high-contrast, motion-blurred portrait photography layered with vibrant chromatic tones of green, yellow, purple, and red. Bold white typography including the Cray logo and promotional slogans such as UNLEASH THE and LIVE LOUD LIVE are prominently overlaid across the frames. The compositions emphasize dynamic movement and saturated color fields, captured with sharp architectural framing along the upper and lower borders of the lightboxes.

Style

Horizontal, Commercial, Saturated, Neon

Industries

Apps & Digital Platforms

Context

Out of Home (OOH)