COS Fall 2025 Ad Campaign 2025

Description

This photograph from the COS Fall 2025 ad campaign, captured by photographer Carlijn Jacobs in a London studio, features a male model styled by Jane How. The subject stands centrally against a clean white seamless background, wearing a structured dark coat layered over a grey turtleneck sweater. The lighting is soft and directional, highlighting the rich textures of the wool outerwear and knitwear. Hair was styled by Olivier Schawalder and makeup by Lynsey Alexander.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign