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  • ·COS Fall 2025 Ad Campaign Portrait by Carlijn Jacobs
BrandCOS
ProjectFall 2025 Ad Campaign
Model wearing a dark knit sweater holding a black leather clutch against a pale backdrop

COS Fall 2025 Ad Campaign 2025

Associated creatives

Karin Gustafsson
Karin GustafssonCOS Creative Director
Carlijn Jacobs
Carlijn JacobsPhotographer
Angelina Kendall
Angelina KendallModels
Badhiel Nyang
Badhiel NyangModels
Colin Otto
Colin OttoModels
Awar Odhiang
Awar OdhiangModels
Sora Choi
Sora ChoiModels
Long Li
Long LiModels
Jane How
Jane HowStylist
Olivier Schawalder
Olivier SchawalderHair
Lynsey Alexander
Lynsey AlexanderMakeup
London studio
London studioLocation

Tags

model in dark knit sweaterdark knit sweaterknit sweaterblack leather clutchleather clutchblack clutch

Description

This portrait from the COS Fall 2025 ad campaign was captured by photographer Carlijn Jacobs in a London studio. Creative direction is led by Karin Gustafsson, with styling by Jane How, hair by Olivier Schawalder, and makeup by Lynsey Alexander. The model wears a dark ribbed knit sweater and holds a structured black leather clutch while seated against a seamless pale background. The lighting is soft and directional, highlighting the textures of the knitwear and leather accessories.

Style

Editorial, Vertical, Clean

Techniques

Analogue / film

Industries

High Street Fashion

Color

Jet Black (80%)

Background

White Seamless

Context

Advertising Campaign