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  • ·COS Fall 2025 Ad Campaign Portrait by Carlijn Jacobs
BrandCOS
ProjectFall 2025 Ad Campaign
Man wearing an olive green zip-up knit sweater over a white collared shirt against a plain light studio background.

COS Fall 2025 Ad Campaign 2025

Associated creatives

Karin Gustafsson
Karin GustafssonCOS Creative Director
Carlijn Jacobs
Carlijn JacobsPhotographer
Angelina Kendall
Angelina KendallModels
Badhiel Nyang
Badhiel NyangModels
Colin Otto
Colin OttoModels
Awar Odhiang
Awar OdhiangModels
Sora Choi
Sora ChoiModels
Long Li
Long LiModels
Jane How
Jane HowStylist
Olivier Schawalder
Olivier SchawalderHair
Lynsey Alexander
Lynsey AlexanderMakeup
London studio
London studioLocation

Tags

man in olive green sweaterolive green sweatergreen sweatersweaterman in white collared shirtwhite collared shirtcollared shirt

Description

This portrait from the COS Fall 2025 ad campaign was photographed by Carlijn Jacobs in a London studio, with creative direction by Karin Gustafsson and styling by Jane How. The image features a model wearing a textured olive green zip-up knit sweater layered over a crisp white collared shirt. Soft studio lighting casts subtle shadows against a minimal white background, emphasizing the tactile knit fabric and clean lines of the garment. Hair styling by Olivier Schawalder and makeup by Lynsey Alexander complete the polished look.

Style

Editorial, Vertical, Warm, Clean

Industries

High Street Fashion

Color

Olive (80%)
Pure White (20%)

Background

White Seamless

Context

Advertising Campaign