COS

Sep 2025

The COS Fall 2025 campaign represents a masterclass in editorial minimalism, stripping away the superfluous to celebrate the architectural precision of modern luxury fashion. Shot in a London studio by photographer Carlijn Jacobs, the campaign leans into a stark, high-key visual language that places the focus entirely on the interplay between form, texture, and light. Creative director Karin Gustafsson distills the brand’s core philosophy, utilizing sharp studio strobe lighting to emphasize the heavy-weight wools, structured lapels, and clean, monochromatic tailoring that define the collection. The imagery feels profoundly composed, with models including Angelina Kendall, Badhiel Nyang, and Sora Choi anchoring the frame through neutral, deliberate poses that highlight the fluidity of the garments against crisp, off-white backgrounds. The styling by Jane How brings a sense of refined restraint, complemented by sleek hair artistry from Olivier Schawalder and a natural, luminous makeup aesthetic by Lynsey Alexander. From the precise crocodile-embossed leather of the footwear to the sharp silhouettes of belted wrap coats and sculptural off-shoulder pieces, the project channels a sophisticated, contemporary energy. By balancing high-contrast shadows with even, direct illumination, the campaign successfully elevates everyday knitwear and tailored basics into high-fashion staples, proving that the most powerful creative statements are often found in the most disciplined, minimalist executions.

Editorial, Vertical, Commercial

Studio strobe

Luxury Fashion Houses, Fashion