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  • ·COS Fall 2025 Ad Campaign Portrait by Carlijn Jacobs
BrandCOS
ProjectFall 2025 Ad Campaign
Model wearing a black hooded garment with arm raised against a bright white background

COS Fall 2025 Ad Campaign 2025

Associated creatives

Karin Gustafsson
Karin GustafssonCOS Creative Director
Carlijn Jacobs
Carlijn JacobsPhotographer
Angelina Kendall
Angelina KendallModels
Badhiel Nyang
Badhiel NyangModels
Colin Otto
Colin OttoModels
Awar Odhiang
Awar OdhiangModels
Sora Choi
Sora ChoiModels
Long Li
Long LiModels
Jane How
Jane HowStylist
Olivier Schawalder
Olivier SchawalderHair
Lynsey Alexander
Lynsey AlexanderMakeup
London studio
London studioLocation

Tags

woman in black hoodwoman in blackblack hoodmodel in black garmentmodel in black

Description

This portrait from the COS Fall 2025 ad campaign was photographed by Carlijn Jacobs in a London studio. The image features a model with long hair wearing a dark, textured hooded garment with one arm raised. The composition is set against a clean, minimal white background, emphasizing the sculptural folds of the fabric and the subject's direct gaze. Creative direction by Karin Gustafsson, with styling by Jane How, hair by Olivier Schawalder, and makeup by Lynsey Alexander.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (80%)

Background

White Seamless

Context

Advertising Campaign