Brand
ProjectFall 2025 Ad Campaign

COS Fall 2025 Ad Campaign 2025
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Description
This portrait from the COS Fall 2025 ad campaign was photographed by Carlijn Jacobs in a London studio. The image features a model with long hair wearing a dark, textured hooded garment with one arm raised. The composition is set against a clean, minimal white background, emphasizing the sculptural folds of the fabric and the subject's direct gaze. Creative direction by Karin Gustafsson, with styling by Jane How, hair by Olivier Schawalder, and makeup by Lynsey Alexander.





