Coperni, Puma Fall 2024 Ad Campaign 2024

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This commercial image for the Coperni x Puma Fall 2024 ad campaign features multiple models styled in vibrant green hooded sweatshirts and white sneakers. Shot by Zoë Joubert with creative direction by Arnaud Vaillant, Sebastien Meyer, Charles Levai, and Kevin Tekinel, the scene is set in a light-filled bedroom with a neatly made white bed. The composition employs a playful multiple-exposure effect showcasing the models interacting in various poses across the white duvet. The lighting is soft and natural, emphasizing the rich green apparel against the minimal interior background.