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BrandCoperni x Puma
ProjectFall 2024 Ad Campaign
Model wearing green cat-eared hoodie and white sneakers posing on a white bed in a bright room for Coperni x Puma campaign

Coperni x Puma Fall 2024 Ad Campaign 2024

Associated creatives

Arnaud Vaillant & Sebastien Meyer
Arnaud Vaillant & Sebastien MeyerCoperni Creative Directors
Charles Levai & Kevin Tekinel
Charles Levai & Kevin TekinelCreative Directors
Zoë Joubert
Zoë JoubertPhotographer
Dana Smith and Luiza Perote
Dana Smith and Luiza PeroteModels
Helena Tejedor
Helena TejedorStylist
Karim Belghiran
Karim BelghiranHair
Aurore Gibrien
Aurore GibrienMakeup
Marie Rosa
Marie RosaManicurist
Alexandre Silberstein
Alexandre SilbersteinArt Director
Mathilde Vallantin Dulac
Mathilde Vallantin DulacSet Designer
1718 Production
1718 ProductionProduction

Tags

woman in green hoodiegreen hoodiehoodiewhite sneakerssneakersgreen cat ear hoodie

Description

This commercial image for the Coperni x Puma Fall 2024 ad campaign features multiple models styled in vibrant green hooded sweatshirts and white sneakers. Shot by Zoë Joubert with creative direction by Arnaud Vaillant, Sebastien Meyer, Charles Levai, and Kevin Tekinel, the scene is set in a light-filled bedroom with a neatly made white bed. The composition employs a playful multiple-exposure effect showcasing the models interacting in various poses across the white duvet. The lighting is soft and natural, emphasizing the rich green apparel against the minimal interior background.

Style

Editorial, Vertical, Warm, Clean

Techniques

Multiple exposure, Natural light

Industries

Designer Fashion

Color

Forest Green (50%)
Pure White (50%)

Background

Bedroom

Context

Advertising Campaign