Jean-Yves Lemoigne, Photographer, London

Description

This dynamic sports advertising image features a male athlete captured mid-air in an explosive leaping action while holding an orange handball. The subject wears a bright green athletic jersey, matching shorts, white socks, and black athletic sneakers with teal detailing. He is framed against a low-angle architectural background of complex steel trusses and stadium roof structures, bathed in a cool blue-toned lighting setup. The composition creates a dramatic sense of motion and athletic power. Created by photographer and art director Jean-Yves Lemoigne for Puma, the piece incorporates graphic framing elements and clean typographic branding.

Style

Horizontal, Commercial, Action, Saturated, Cool

Techniques

High-speed / freeze, Low-key / chiaroscuro

Industries

Sportswear

Color

Background

Sports Venue

Context

Advertising Campaign