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BrandCoperni x Puma
ProjectFall 2024 Ad Campaign
Model wearing white sunglasses and a black zip-up top with multiple exposure motion blur in the Fall 2024 ad campaign by Coperni x Puma.

Coperni x Puma Fall 2024 Ad Campaign 2024

Associated creatives

Arnaud Vaillant & Sebastien Meyer
Arnaud Vaillant & Sebastien MeyerCoperni Creative Directors
Charles Levai & Kevin Tekinel
Charles Levai & Kevin TekinelCreative Directors
Zoë Joubert
Zoë JoubertPhotographer
Dana Smith and Luiza Perote
Dana Smith and Luiza PeroteModels
Helena Tejedor
Helena TejedorStylist
Karim Belghiran
Karim BelghiranHair
Aurore Gibrien
Aurore GibrienMakeup
Marie Rosa
Marie RosaManicurist
Alexandre Silberstein
Alexandre SilbersteinArt Director
Mathilde Vallantin Dulac
Mathilde Vallantin DulacSet Designer
1718 Production
1718 ProductionProduction

Tags

woman in white sunglasseswhite sunglassessunglassesblack zip up topblack top

Description

This portrait for the Coperni x Puma Fall 2024 ad campaign features a model wearing white oval sunglasses and a black front-zip top. Captured with a multiple exposure technique creating a layered motion blur effect against a neutral backdrop, the image highlights the collaborative sportswear aesthetic. The composition centers on the sharp foreground subject while translucent ghosted figures repeat to the side, creating dynamic visual movement. Lighting is even and soft, accentuating the clean lines of the eyewear and apparel detailing. The campaign was styled by Helena Tejedor with photography by Zoë Joubert.

Style

Editorial, Vertical, Clean

Techniques

Multiple exposure

Industries

Sportswear

Color

Jet Black (70%)
Pure White (30%)

Background

Residential Building

Context

Advertising Campaign