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  • ·Coperni x Puma Fall 2024 campaign editorial
BrandCoperni x Puma
ProjectFall 2024 Ad Campaign
Models in matching red tracksuits with white stripes posed on and in front of a green leather sofa.

Coperni x Puma Fall 2024 Ad Campaign 2024

Associated creatives

Arnaud Vaillant & Sebastien Meyer
Arnaud Vaillant & Sebastien MeyerCoperni Creative Directors
Charles Levai & Kevin Tekinel
Charles Levai & Kevin TekinelCreative Directors
Zoë Joubert
Zoë JoubertPhotographer
Dana Smith and Luiza Perote
Dana Smith and Luiza PeroteModels
Helena Tejedor
Helena TejedorStylist
Karim Belghiran
Karim BelghiranHair
Aurore Gibrien
Aurore GibrienMakeup
Marie Rosa
Marie RosaManicurist
Alexandre Silberstein
Alexandre SilbersteinArt Director
Mathilde Vallantin Dulac
Mathilde Vallantin DulacSet Designer
1718 Production
1718 ProductionProduction

Tags

models in red tracksuitsred tracksuittracksuitmodelsred tracksuits with white stripes

Description

This Fall 2024 ad campaign image for Coperni x Puma, photographed by Zoë Joubert with styling by Helena Tejedor, features models Dana Smith and Luiza Perote. The subjects wear matching red tracksuits accented with bold white stripes down the sleeves and trousers. They are arranged in multiple layered poses around a vintage green leather sofa inside an interior room with a white wall and a wooden cabinet. The lighting is soft and natural, creating a clean editorial aesthetic with graphic brand overlays.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Sportswear

Color

Crimson (80%)
Pure White (20%)

Background

Living Room

Context

Advertising Campaign