Coperni x Puma Fall 2024 Ad Campaign 2024

Description

Captured by photographer Zoe Joubert, this image is part of the Fall 2024 ad campaign for Coperni x Puma, featuring creative direction by Arnaud Vaillant, Sebastien Meyer, Charles Levai, and Kevin Tekinel. The composition features a model wearing a black dress and slingback heels, holding a matching handbag with a distinctive curved silhouette. The subject appears in a multi-exposure style effect against a plain white interior wall beside a floor-to-ceiling white bookshelf stacked with books and magazines. The lighting is soft and even, highlighting the clean lines of the fashion apparel and accessories. Art direction was led by Alexandre Silberstein with styling by Helena Tejedor.

Style

Editorial, Vertical, Warm, Clean

Techniques

Multiple exposure

Industries

Luxury Fashion Houses

Color

Background

Living Room

Context

Advertising Campaign