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BrandCoperni x Puma
ProjectFall 2024 Ad Campaign
Model seated on a chair in a white room wearing a black top and trousers with white sneakers for Coperni x Puma Fall 2024

Coperni x Puma Fall 2024 Ad Campaign 2024

Associated creatives

Arnaud Vaillant & Sebastien Meyer
Arnaud Vaillant & Sebastien MeyerCoperni Creative Directors
Charles Levai & Kevin Tekinel
Charles Levai & Kevin TekinelCreative Directors
Zoë Joubert
Zoë JoubertPhotographer
Dana Smith and Luiza Perote
Dana Smith and Luiza PeroteModels
Helena Tejedor
Helena TejedorStylist
Karim Belghiran
Karim BelghiranHair
Aurore Gibrien
Aurore GibrienMakeup
Marie Rosa
Marie RosaManicurist
Alexandre Silberstein
Alexandre SilbersteinArt Director
Mathilde Vallantin Dulac
Mathilde Vallantin DulacSet Designer
1718 Production
1718 ProductionProduction

Tags

woman seated on chairwoman seatedseated womanblack topdark trouserswhite sneakersmodel in black topfashion model

Description

An editorial fashion campaign image created for Coperni x Puma featuring a model seated in a minimal white interior space. The subject wears a dark halter-style top and trousers paired with white sneakers, posed against a plain wall with subtle props including a vinyl record player, a black handbag, and athletic gear. The composition employs multiple exposure techniques to capture motion and double imagery within the frame. Clean studio lighting illuminates the scene, highlighting clean lines and minimalist aesthetics typical of contemporary fashion advertising.

Style

Editorial, Vertical, Warm, Clean

Techniques

Multiple exposure

Industries

High Street Fashion

Color

Jet Black (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign