Condition Brand Identity 2018

Description

This black and white image features a rear view of a man wearing a black t-shirt with a detailed graphic of an anatomical skeleton on the back. The shot is captured from a low angle against a plain grey background, highlighting the muscular build of the wearer and the intricate design of the t-shirt print. Small explanatory text is printed near the lower left of the graphic. The lighting is directional and sharp, casting subtle shadows and emphasizing the fabric texture and the monochrome aesthetic.

Style

Editorial, Vertical, Monochrome, Clean

Industries

Streetwear

Color

Background

Grey Seamless

Context

Advertising Campaign