Condition Brand Identity 2018

Description

This black and white image features a large white fabric banner resting crumpled on dark asphalt marked with white lines. Bold black sans-serif typography is printed across the banner surface. The shot is captured from a high-angle perspective, emphasizing the contrast between the crisp white textile and the textured dark ground. Created as part of the Brand Identity project for Condition.

Style

Artistic, Vertical, Monochrome, Clean

Techniques

Typography

Color

Background

Carpark

Context

Advertising Campaign