Condition Brand Identity 2018

Description

This black and white image features two coiled black resistance bands resting on a rough, textured stone or concrete surface. The bands display bold white sans-serif typography, with the word CONDITION printed prominently along the strap, and alphanumeric product coding visible on the upper band. The lighting is directional and creates deep contrast, highlighting the matte texture of the rubber bands against the rugged ground below. The composition is captured from a high-angle perspective, emphasizing the organic curves of the loops and the material contrast. This piece forms part of the Brand Identity project for Condition.

Style

Horizontal, Commercial, Monochrome, Gritty

Color

Background

Stone Texture

Context

Brand Film / Corporate Video