Condition Brand Identity 2018

About

This black-and-white photograph captures elements of a brand identity project titled Brand Identity for the brand Condition. Two rectangular printed paper cards rest upon a rustic wooden plank floor, angled across the frame. The card in the foreground displays bold uppercase typography reading CONDITION WELCOMES alongside a handwritten signature. The card positioned above reads PRINTED BY IMPRIMERIE DU MARAIS in stacked uppercase lettering. A curved wooden object rests in the lower left corner, while sharp geometric diagonal shadows cut across the wooden surface from an overhead light source. The monochrome image emphasizes clean typographic layouts, paper textures, and strong contrast.