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BrandCondition
ProjectBrand Identity
Figure draped in white fabric printed with large black typographic letters against dark background

Condition Brand Identity 2018

Associated creatives

COMMISSION
COMMISSIONGraphic Design

Tags

draped figure in typographic fabricdraped figuretypographic fabricwhite fabric with black letterstypographic printwhite fabricblack letters

Description

This image for the Condition brand identity project features a figure completely draped in a white fabric patterned with large black sans-serif typographic letters. The draped form stands against a solid dark grey background, creating high contrast with the white textile. The composition highlights the folds and contours of the cloth as it wraps around the subject. Lighting is soft and directional, emphasizing the graphic print and the tactile quality of the material. The overall aesthetic is minimal and conceptual.

Style

Artistic, Vertical, Clean, Minimalist

Color

Pure White (70%)
Jet Black (30%)

Background

Black Seamless

Context

Advertising Campaign