Commonplace Brand Identity 2023

Description

A white branded banner is mounted on metal construction scaffolding erected in front of a building facade. The banner features clean typography with the Commonplace brand name and the bold question 'When we look up, will we be proud?', with the word proud highlighted in a pale green tone. Above the sign, blue protective sheeting and netting cover the upper tiers of the scaffolding structure. Yellow warning tape is visible wrapped around scaffolding poles on the right side. The overall composition captures outdoor urban brand communication as part of a project photographed by Clarissa Bonet.

Style

Documentary, Horizontal, Clean

Color

Background

Construction Site

Context

Out of Home (OOH)