Commonplace Brand Identity 2023

Description

A person carries a black canvas tote bag featuring the white Commonplace brand identity while walking down a set of concrete indoor stairs. The shot is composed with a vertical orientation, highlighting the prominent white typographic logo and thin outlined map graphic on the front of the bag. The subject wears blue denim jeans and dark footwear, positioned against a modern architectural staircase with grey risers and vertical railings. The lighting is soft and directional, creating subtle shadows and defining the textures of the fabric and concrete surfaces.

Style

Editorial, Vertical, Warm, Clean

Color

Background

Street

Context

Advertising Campaign