Brand Identity 2023

Description

This high-angle photograph captures an urban street scene from an elevated perspective, highlighting strong geometric shadows cast across concrete pavement. Two pedestrians are visible walking through the frame, one near a stop sign post and another approaching a crosswalk. The composition emphasizes stark contrast between bright sunlight and deep shadows in a public space. Text elements are integrated into the upper left and lower left corners of the composition. The image forms part of the Brand Identity project for Commonplace.

Style

Editorial, Horizontal, Desaturated, Minimalist

Color

Background

Street

Context

Advertising Campaign