Commonplace Brand Identity 2023

Description

A large white construction barrier banner featuring typography and branding for Commonplace is installed outdoors in front of a building facade. The banner displays the question Can a single building change an entire neighborhood with specific words highlighted in light green. QR codes are printed on the lower corners of the banner, which is mounted on metal fencing supported by concrete bases above a flight of stone steps. The composition is structured with clean horizontal lines and neutral architectural tones.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Color

Background

House

Context

Advertising Campaign