BrandCoho
ProjectBrand Identity
Coho Brand Identity 2023
Associated creatives
Tags
Description
An outdoor advertising billboard for the brand Coho is mounted above a metallic bench on a sunny train station platform. The turquoise poster features bold typography reading Taking the train is the first step alongside imagery of solar panels and ocean water. In the background, a passenger train sits stationary on the tracks beneath overhead electrical wiring. The natural daylight casts sharp shadows across the concrete platform surface.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Airlines
Color
Sky Blue (60%)
Jet Black (40%)
Background
Transport Hub
Context
Out of Home (OOH)