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Coho: Brand Identity

Brand
Coho
Date

Feb 2023

Description

Coho’s brand identity project establishes a cohesive visual system built on the themes of climate action and sustainability. The project employs a vibrant color palette, including cyan, mustard yellow, and earth tones, to contrast clean, minimalist typography with raw, organic elements like river stone, dried foliage, and desert landscapes. The collateral extends across diverse touchpoints, from corporate stationery and branded hard hats to digital interfaces and environmental graphics. The visual identity incorporates vector-based cartographic illustrations and precise grid-based icon systems, which balance the brand’s technical advisory services with a tangible, natural sensibility. Visie Admin served as the project owner, with graphic design led by Mast.

Style

Horizontal, Commercial

Techniques

Typography

Color
Jet Black

Associated creatives

Mast
MastGraphic Design
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