Coho

Feb 2023

Coho’s brand identity project establishes a visual system centered on climate action and sustainability. Executed by Visie Admin with graphic design by Mast, the identity relies on an earthy, organic palette paired with clean, minimalist typography. The work spans diverse applications, from digital interfaces and vector-based icons to physical assets like business cards and branded merchandise. The execution uses a range of techniques, incorporating drone footage, motion graphics, and tactile integration of natural textures like river stones and dried foliage. By balancing high-contrast, modern graphic design with documentary-style imagery of landscapes and water, the brand positions itself through clear, functional, and contemporary visual storytelling.

Horizontal, Commercial, Clean

Typography