Valée Duhamel, Director,

About

Virtual model Imma poses playfully on a surreal rooftop set featuring giant pink and green chess pieces for the Coach Spring 2024 ad campaign. Imma wears a light purple dress, black boots, and a black quilted handbag with a gold chain strap, leaning against a large green chess piece while lifting one leg. The rooftop features a purple and white circular geometric pattern under a bright blue sky with scattered clouds. In the background, a large suspension bridge and city buildings are visible under soft lighting. The image blends commercial fashion photography with whimsical surrealist elements.