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Brand
Coach
ProjectSpring 2024 Ad Campaign
Lil Nas X seated on giant pink chess pieces holding a white shoulder bag against a surreal urban rooftop setting with a bridge

Coach Spring 2024 Ad Campaign 2024

Associated creatives

Stuart Vevers
Stuart VeversCreative Director
Valée Duhamel
Valée DuhamelDirector
Charlie Engman
Charlie EngmanPhotographer
Camila Mendes
Camila MendesTalent
Imma
ImmaTalent
Lil Nas X
Lil Nas XTalent
 Youngji Lee
 Youngji LeeTalent
 Kōki
 KōkiTalent
and Wu Jinyan
and Wu JinyanTalent
Olivier Rizzo
Olivier RizzoStylist
Lauren Palmer-Smith
Lauren Palmer-SmithHair

Tags

lil nas x seated on chess piecelil nas xman seated on chess pieceman in leather jacketlil nas x portraitwhite shoulder bagquilted white bagwhite bagleather jacketdark leather jacket

Description

Lil Nas X is seated on an oversized pink chess piece in a surreal rooftop setting for the Coach Spring 2024 ad campaign, photographed by Charlie Engman. He wears a dark leather jacket, dark trousers, and holds a quilted white shoulder bag with a gold chain strap. The whimsical outdoor environment features giant pink and green chess pieces, a checkered ground plane, and a distant bridge under a clear sky. The lighting is bright and even, highlighting the vibrant textures of the fashion and the stylized set. Stuart Vevers served as Creative Director with styling by Olivier Rizzo.