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  • ·Coach Spring 2024 Ad Campaign featuring Lil Nas X
BrandCoach
ProjectSpring 2024 Ad Campaign
Lil Nas X seated on giant pink chess pieces holding a white shoulder bag against a surreal urban rooftop setting with a bridge

Coach Spring 2024 Ad Campaign 2024

Associated creatives

Stuart Vevers
Stuart VeversCreative Director
Valée Duhamel
Valée DuhamelDirector
Charlie Engman
Charlie EngmanPhotographer
Camila Mendes
Camila MendesTalent
Imma
ImmaTalent
Lil Nas X
Lil Nas XTalent
 Youngji Lee
 Youngji LeeTalent
 Kōki
 KōkiTalent
and Wu Jinyan
and Wu JinyanTalent
Olivier Rizzo
Olivier RizzoStylist
Lauren Palmer-Smith
Lauren Palmer-SmithHair

Tags

lil nas x seated on chess piecelil nas xman seated on chess pieceman in leather jacketlil nas x portraitwhite shoulder bagquilted white bagwhite bagleather jacketdark leather jacket

Description

Lil Nas X is seated on an oversized pink chess piece in a surreal rooftop setting for the Coach Spring 2024 ad campaign, photographed by Charlie Engman. He wears a dark leather jacket, dark trousers, and holds a quilted white shoulder bag with a gold chain strap. The whimsical outdoor environment features giant pink and green chess pieces, a checkered ground plane, and a distant bridge under a clear sky. The lighting is bright and even, highlighting the vibrant textures of the fashion and the stylized set. Stuart Vevers served as Creative Director with styling by Olivier Rizzo.

Style

Horizontal, Commercial, Surreal, Warm

Techniques

3D render / CGI, VFX / visual effects

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (30%)

Background

Rooftop

Context

Advertising Campaign