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  • ·Coach Spring 2024 Ad Campaign with Camila Mendes
BrandCoach
ProjectSpring 2024 Ad Campaign
Camila Mendes in a sheer yellow floral dress holding a black handbag amidst giant daisies in a whimsical greenhouse setting for Coach Spring 2024 campaign

Coach Spring 2024 Ad Campaign 2024

Associated creatives

Stuart Vevers
Stuart VeversCreative Director
Valée Duhamel
Valée DuhamelDirector
Charlie Engman
Charlie EngmanPhotographer
Camila Mendes
Camila MendesTalent
Imma
ImmaTalent
Lil Nas X
Lil Nas XTalent
 Youngji Lee
 Youngji LeeTalent
 Kōki
 KōkiTalent
and Wu Jinyan
and Wu JinyanTalent
Olivier Rizzo
Olivier RizzoStylist
Lauren Palmer-Smith
Lauren Palmer-SmithHair

Tags

camila mendescamila mendes in yellow dresscamila mendes spring ad campaignwoman in sheer yellow dressyellow dresssheer dressblack quilted handbagblack handbaghandbag

Description

This image from the Coach Spring 2024 ad campaign features actress Camila Mendes posing in a surreal, dreamlike greenhouse filled with oversized white daisies and lush foliage. She wears a sheer yellow lace slip dress over dark undergarments while carrying a black quilted handbag embellished with floral details. Photographed by Charlie Engman and directed by Valée Duhamel under the creative direction of Stuart Vevers, the scene combines warm, golden sunlight filtering through a domed glass structure with whimsical botanical elements. The composition frames the subject centrally along a winding stone path against a backdrop of soft stone walls and distant urban architecture.

Style

Horizontal, Commercial, Warm, Minimalist

Techniques

3D render / CGI

Industries

Luxury Fashion Houses

Color

Golden Yellow (50%)
Jet Black (30%)
Pure White (20%)

Background

Garden

Context

Advertising Campaign