Coach Spring 2024 Ad Campaign 2024

Description

This vibrant commercial image for the Coach Spring 2024 ad campaign features recording artist Lil Nas X posing centrally on a surreal, oversized chessboard rooftop. He wears a long black leather coat and tall boots while holding up a light blue handbag with one hand against a bright sky backdrop. The surrounding environment is populated by gigantic pink and green chess pieces and stylized pastel buildings overlooking a bridge in the distance. The lighting is bright and clean with warm sun flares highlighting the glossy textures of the leather apparel and glossy game pieces. The overall composition blends high-fashion portraiture with playful surrealism under the creative direction of Stuart Vevers, photographed by Charlie Engman, directed by Valée Duhamel, and styled by Olivier Rizzo.

Style

Horizontal, Commercial, Warm, Clean, Futuristic

Techniques

3D render / CGI, VFX / visual effects

Industries

Luxury Fashion Houses

Color

Background

Rooftop

Context

Advertising Campaign