Coach Spring 2024 Ad Campaign 2024

Description

This image from the Coach Spring 2024 ad campaign features South Korean rapper Youngji Lee standing on a stylized, whimsical bridge set against a twilight city skyline. Photographed by Charlie Engman and directed by Valée Duhamel with creative direction by Stuart Vevers, the shot highlights a vibrant yellow matching jacket and skirt set paired with white sneakers. She holds a quilted pink handbag close to her chest with a confident and poised expression. The studio lighting and set design create a polished, commercial aesthetic with smooth tonal gradations in blues and purples across the background.

Style

Horizontal, Commercial, Warm, Clean

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign