Zach Sky, Director of Photography, New York

About

This commercial campaign image features actress Madelaine Petsch posed against a monochromatic pink-tinted backdrop with strong pink color grading across the frame. Bold, stylized white typography dominates the center reading SKIMS alongside secondary text featuring the featured talent. The lighting is soft and diffuse, emphasizing the silhouette of the subject in form-fitting apparel. The composition is horizontally oriented with the subject positioned centrally behind the branding elements, creating a polished advertising aesthetic.