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BrandBurberry
ProjectWinter 2026 Ad Campaign
Model wearing dark sunglasses and a grey belted trench coat in front of the illuminated Palace of Westminster in London.

Burberry Winter 2026 Ad Campaign 2026

Associated creatives

Daniel Lee
Daniel LeeBurberry Creative Director
Lane & Associates
Lane & AssociatesArt Direction
Glen Luchford
Glen LuchfordPhotographer
FKA twigs
FKA twigsTalent
Bai
BaiModels
Cathy Simmons
Cathy SimmonsModels
Charlotte Boggia
Charlotte BoggiaModels
Douta Sidibe
Douta SidibeModels
Jacqui Hooper
Jacqui HooperModels
Joe Bottomer
Joe BottomerModels
Luiza Perote
Luiza PeroteModels
Rey
ReyModels
Romeo Beckham
Romeo BeckhamModels
Xiao Wen Ju
Xiao Wen JuModels

Tags

black woman in trench coatwoman in trench coatgrey trench coatbelted trench coattrench coatdark sunglassessunglasseslong braided hairbraided hair

Description

Shot by photographer Glen Luchford for Burberry's Winter 2026 Ad Campaign under creative director Daniel Lee. A Black female model poses in front of the illuminated Houses of Parliament in London at dusk. She wears dark sunglasses, long braided hair caught in the wind, and a slate grey double-breasted belted trench coat with exaggerated collar lapels. Cool twilight tones and architectural backlighting frame the dramatic outdoor composition.

Style

Horizontal, Commercial, Moody, Cool

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Jet Black (30%)
Charcoal (70%)

Background

Civic Building

Context

Advertising Campaign