Bumble Global Campaign 2025 2025

Description

This photograph captures an out-of-home advertising placement for Bumble's Global Campaign 2025 within a subway station. A large, bright yellow billboard is mounted on an orange-tiled station wall above a row of red seating, featuring French promotional copy alongside an inset photograph of a couple. Motion-blurred commuters walk along the platform foreground, conveying the bustling atmosphere of public transit infrastructure. The lighting is bright and even, highlighting the clean horizontal composition of the station environment. Photographer Charlie Hawks documented the campaign, with art direction by Tim Cooper and casting by Cora Mitchell.

Style

Horizontal, Commercial, Clean

Industries

Apps & Digital Platforms

Color

Background

Carpark

Context

Out of Home (OOH)