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·Global Campaign 2025

Rear view of a man and a woman walking arm in arm down a brick alleyway lined with graffiti art.

Two women holding hands and laughing while spinning together in a sunny green park

Close-up portrait of two people kissing inside a car with warm natural sunlight illuminating the scene.

A smiling black woman holding tennis balls over her eyes with a black man behind her on a tennis court for Bumble Global Campaign 2025.

Two people leaning forward against a clear blue sky, laughing and sticking out their tongues in a playful portrait.

Two women smiling outdoors in a park with one giving the other a piggyback ride under a clear blue sky

A Black man and woman laughing outdoors, making a heart shape with their hands for Bumble's Global Campaign 2025.

Woman holding a laughing man upside down in a grassy field under a bright blue sky for Bumble Global Campaign 2025.

Bumble transit advertising poster displayed on a tiled platform wall in a Paris subway station with commuters walking past.

Bumble out of home advertising poster displayed on a white tiled subway station wall featuring a couple holding yellow flowers.

Bumble Global Campaign 2025 2025

About

Bumble’s 2025 global campaign focuses on authentic human connection through a series of candid lifestyle portraits. The imagery leans into a documentary-style aesthetic, capturing spontaneous moments of joy, romance, and playfulness across urban and natural environments. The visual narrative is defined by bright natural light, vertical compositions, and a warm color palette that emphasizes candid energy over staged perfection. Photographer Charlie Hawks collaborated with art director Tim Cooper to execute the campaign, which includes both portraiture and out-of-home advertising placements. Styling by Brittni Morrison provides a casual, modern look, while hair and makeup by Rose Letho reinforces the unposed, organic mood. Casting, managed by Cora Mitchell through production company Hart&Co, underscores the campaign's focus on varied, real-world interactions in public transit and outdoor spaces.