Bumble

Jan 2025

Bumble’s 2025 global campaign captures the essence of modern connection through an expansive series of lifestyle portraits. By centering candid, unposed interactions—from quiet moments in transit to exuberant outdoor activities—the work leans into a documentary aesthetic that prioritizes authentic emotional exchange. Photographer Charlie Hawks and art director Tim Cooper anchor the campaign in a warm, naturalistic visual language. Across the series, the imagery utilizes natural light and clean compositions to frame genuine human movement. Styling by Brittni Morrison and hair and makeup by Rose Letho support the spontaneous feel, while casting led by Cora Mitchell brings a dynamic, energetic presence to the narrative. The campaign extends into out-of-home installations, seamlessly integrating vibrant, brand-aligned placements within public transit infrastructure. Production for the series was managed by Hart & Co.

Lifestyle, Vertical, Warm

Natural light

Advertising Campaign