Bumble: Global Campaign 2025

Jan 2025

Bumble’s 2025 global campaign focuses on authentic human connection through a series of candid lifestyle portraits. The imagery leans into a documentary-style aesthetic, capturing spontaneous moments of joy, romance, and playfulness across urban and natural environments. The visual narrative is defined by bright natural light, vertical compositions, and a warm color palette that emphasizes candid energy over staged perfection. Photographer Charlie Hawks collaborated with art director Tim Cooper to execute the campaign, which includes both portraiture and out-of-home advertising placements. Styling by Brittni Morrison provides a casual, modern look, while hair and makeup by Rose Letho reinforces the unposed, organic mood. Casting, managed by Cora Mitchell through production company Hart&Co, underscores the campaign's focus on varied, real-world interactions in public transit and outdoor spaces.

Lifestyle, Vertical, Warm

Natural light

Advertising Campaign