BSJ treats labels like filing documents Brand Identity 2026

Description

This product design project by Studio Avenir for BSJ features two stacked white ceramic coffee cups resting on matching saucers. Clean black typography is stamped directly onto the side of each cup, displaying minimalist branding and address details in a documentary studio style. The composition uses soft lighting against a plain white background, highlighting the smooth ceramic glaze and clean lines of the stack. The overall aesthetic is minimal, clinical, and precise.

Style

Documentary, Horizontal, Clean, Minimalist

Techniques

Natural light

Industries

Beverages

Color

Background

White Seamless

Context

E-commerce / Product