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Close-up image of printed paper packaging tape with typography featuring branding elements for Brulerie Saint Jacques

BSJ treats labels like filing documents Brand Identity 2026

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Description

This image showcases a brand identity design featuring printed paper packaging tape for Brulerie Saint Jacques. Created by Studio Avenir, the design treats labels like filing documents with repeating typographic layouts and clean graphic alignment. The composition displays parallel strips of pale grey-white tape bearing detailed text and logos against a solid pale blue background.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Typography

Industries

Beverages

Color

Off-White (50%)
Jet Black (50%)

Background

Solid Colour

Context

Advertising Campaign