BSJ treats labels like filing documents Brand Identity 2026

Description

This detailed close-up shot features continuous stationery paper sheets designed by Studio Avenir for the Brand Identity project. The paper displays industrial-style typographic labels with sections for weight and grind options, alongside a large printed BSJ monogram logo composed of horizontal lines. Perforated feed holes run vertically down the pale greyish surface, emphasizing the archival, filing-document aesthetic. The lighting is flat and even, highlighting the paper texture and the precise typography printed across the repeating grid layout.