BSJ treats labels like filing documents Brand Identity 2026

Description

This graphic design piece presents a minimalist brand identity for a coffee barista and catering service, created by Studio Avenir. The layout mimics the structured format of a filing document, printed with clean typography on a textured off-white paper background. Text elements include headings, weight specifications with selection circles, origin details, and a bold linear BSJ monogram graphic near the bottom. The overall composition relies on stark black ink on a light, fibrous surface, reflecting a restrained corporate and industrial aesthetic.

Style

Artistic, Vertical, Clean, Minimalist

Techniques

Typography, Screen print / silkscreen

Industries

Beverages

Color

Background

Paper Texture

Context

Advertising Campaign, Website / Web