BSJ treats labels like filing documents Brand Identity 2026

Description

This brand identity project by Studio Avenir showcases a minimalist packaging flat layout featuring precise technical guidelines, typographic product details, and bold BSJ lettering. The composition is structured like a filing document with clear margins, measurement indicators, and checkbox fields for coffee packaging specifications. The clean aesthetic utilizes stark black typography against a uniform pale blue background. Designed with meticulous attention to grid systems and functional labeling.

Style

Vertical, Commercial, Clean, Minimalist, Graphic

Techniques

Typography, Vector

Industries

Beverages

Color

Background

Solid Colour

Context

Advertising Campaign