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Brand
BSJ treats labels like filing documents
ProjectBrand Identity

BSJ treats labels like filing documents Brand Identity 2026

Associated creatives

Studio Avenir
Studio AvenirDesign

Tags

roasted coffee beanscoffee beansroasting coffee beanscoffee beans tumblingroasted coffee

Description

This video captures a close-up sequence of roasted coffee beans tumbling and churning within a mechanical roasting drum. The warm, dark tones of the coffee beans dominate the frame, highlighted by soft lighting that accentuates their glossy surfaces and rich textures. French text reading DERNIÈRE TORRÉFACTION DE L'ANNÉE appears on screen during the opening frames. The video was created as part of a brand identity project.