BSJ treats labels like filing documents Brand Identity 2026

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This video captures a close-up sequence of roasted coffee beans tumbling and churning within a mechanical roasting drum. The warm, dark tones of the coffee beans dominate the frame, highlighted by soft lighting that accentuates their glossy surfaces and rich textures. French text reading DERNIÈRE TORRÉFACTION DE L'ANNÉE appears on screen during the opening frames. The video was created as part of a brand identity project.