BrandBottega Veneta
ProjectWinter 2024 Ad Campaign
Bottega Veneta Winter 2024 Ad Campaign 2024
Associated creatives
Matthieu BlazyBottega Veneta Creative Director
Rahim FortuneFilm Director
Alec SothPhotographer
Mariacarla BosconoModels
Zayna CisseModels
Luke ClodModels
Walid FiherModels
Imaan HammamModels
Liz KennedyModels
Hoyong KimModels
Hejia LiModels
Mamuor MajengModels
Rolf SchraderModels
Hedi Ben TekayaModels
and Penelope TernesModels
DuffyHair
Dame Pat McGrathMakeup
Anita BittonCasting Director
Utah and NevadaLocation
Le Motel
Tags
Description
Captured by photographer Alec Soth for Bottega Veneta's Winter 2024 ad campaign, this image features a model walking through a muddy landscape while water and mud splash around their boots. The subject wears a black leather jacket and light trousers, carrying a vibrant red woven leather tote bag with matching leather gloves. The composition focuses tightly on the lower half of the figure against raw earth and water droplets frozen in motion. Bold white typography spelling the brand name is overlaid across the centre of the frame.
Style
Editorial, Horizontal, Warm, Clean
Techniques
High-speed / freeze, Natural light
Industries
Luxury Fashion Houses
Color
Crimson (50%)
Jet Black (30%)
Pure White (20%)
Background
Road
Context
Advertising Campaign